Namkeen Packaging with Nichrome's Sprint Series
Munching on namkeen and other snacks is an old practice in India. However, in recent years, the number of available namkeens has grown exponentially. Researchers claim there are around 1000 snack items sold in India - of different tastes, forms, textures, aromas, sizes, shapes and fillings. The namkeen market is a fast growing one in India. Indians seem to have rediscovered their taste for traditional Indian snacks such as sev, bhujia, namkeen mixtures, ghatiya, papdi, masala nuts, chevra, chaklis, fried daals, etc. Traditional snacks now account for more than half the snack market with both multinationals and homegrown companies pushing namkeens farther and wider with attractive packaging and pricing. The market is expanding further as health- and hygiene-conscious consumers with more purchasing power turn to packaged namkeens rather than loose namkeen from the neighbourhood 'namkeenwala' or 'mithaiwala'. Nichrome in Snack Packaging Aiding this grow...